The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.

The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More…   SPONSORED BY: Marketing To Women In The #MeToo Era…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 31, 2018 Q&A: Volvo Ocean Race Offers Sponsors Adventure The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport.…

Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.

Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling.