B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.
Chief Marketer recently chatted with IBM's Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.
People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More… SPONSORED BY: Marketing To Women…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…