Search Results for: content marketing

    Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]

    Friday December 10, 2021 The WNBA unveiled its game schedule for the 2022 regular season, delivering a record 36 games per team and a regular season that will tip off on May 6, running through Aug. 14, followed by the WNBA Playoffs presented by Google, which as previously announced, will have a new […]

    Thursday December 9, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. The Game Awards are on deck to take place tonight, with the annual kudoscast and sneak peek into upcoming gaming titles set to take place at the Microsoft Theater, once again streaming live and free across more than […]

    Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]

A SeeHer Series Earlier this year, Publicis Groupe launched Le Truc, a center of creative excellence for clients designed to fuel the organization’s creativity offering. Carla Serrano, Chief Strategy Officer of Publicis Groupe, explains how her company’s efforts to deliver more enriching and diverse experiences connects with SeeHer’s mission to portray women and girls so […]

    Monday December 6, 2021 Flush with content that ranges from TV shows to documentaries to podcasts, as well as boasting partnerships with companies such as NBA Top Shot, Coinbase, Postmates and other investments across multiple industries, Thirty Five Ventures, continues to push the envelope in sports and entertainment with its projects. Fronted by […]

    Friday December 3, 2021 The lockout is underway for Major League Baseball, marking the first time in a quarter century that the league and the MLB Players Association were unable to lock in a new collective bargaining deal. Commissioner Manfred noted with the announcement that the decision to lock out the players in […]

    Thursday December 1, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. NFL safety and former first-round pick Kenny Vaccaro is retiring from the NFL and will now launch an esports organization named G1, i.e. Gamers First in partnership with entrepreneurs and professional gamers Hunter Swensson and Cody Hendrix. “This […]

    Wednesday December 1, 2021 Thanksgiving sports might be perpetually linked to the NFL, but FOX Sports reports that its carriage of the MLS game between Portland and Colorado during the holiday scored as the most-watched MLS match on English-language TV since 2004. The contest averaged 1.85 million viewers for the post-season playoff to […]

As we prepare to celebrate the end of a particularly challenging year, we sat down with Jeannine Shao Collins, President of SeeHer, to discuss the organization’s accomplishments during 2021 and her belief in the mission. My parents were born in Shanghai, escaped the Cultural Revolution, and came to the United States from Hong Kong. My […]