Search Results for: content marketing

  A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

What marketers can expect within the media and ad tech industries in the year ahead.

    Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]

    Thursday January 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports Entertainment Group is going another round with Take-Two and the NBA 2K League, delivering talent analytics and scouting technologies to the league and teaming up for the new edition of the NBA 2K League Draft and […]

    Wednesday January 5, 2022 Tuesday saw Fanatics confirm that the company was acquiring Topps, with the purchase set to include all parts of its worldwide trading cards and collectibles business – both the physical and digital divisions – which sells in more than 100 countries and has physical operations in 10 countries. The […]

    Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]

    Thursday December 23, 2021 Good morning! It’s Thursday and Esports Brief and last of the year! Happy Holidays! The Halo Championship Series kicked off the title’s return to esports with viewership records, as the Raleigh event peaked with 267,000 viewers while averaging 113,000 viewers throughout three days of play, per Esports Charts. Those […]

    Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]

    Monday December 20, 2021 Last week saw Major League Fishing reel in a deal with Bally’s Corporation in a move to shake up the interactive experience for fishing fans. The agreement makes Bally’s MLF’s exclusive Sports Betting, Daily Fantasy Sports (DFS), and Free-to-Play (F2P) Partner for MLF’s tournament circuits, with all designations becoming […]

Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.