Tapping employees as influencers is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 12, 2018 Cisco’s Journey to Digital Transformation Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. Digital VP Joseph Puthessery shares how martech has helped the brand serve changing audience expectations. More… SPONSORED BY:…

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 8, 2018 PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards. More…   SPONSORED BY: Marketing…

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 7, 2018 Cisco’s Journey to Digital Transformation Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. VP of digital Joseph Puthussery shared the scoop at ANA Masters of B2B.. More… SPONSORED BY: Discover the…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 5, 2018 JCPenney CMO on Marketing to Women in the #MeToo Era Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today. More……

Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.