Search Results for: influencers
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Acquisition
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.
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Data & Analytics
Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
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Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Events
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
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Acquisition
4 Focal Points for Marketing to Millennials
Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.
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Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Agencies
What Your Customer Lifecycle Should Have in Common with the Four Seasons
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
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