Search Results for: influencers
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Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Events
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.
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Acquisition
4 Focal Points for Marketing to Millennials
Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.
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Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Agencies
What Your Customer Lifecycle Should Have in Common with the Four Seasons
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
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Agencies
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Agencies
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences. -
Agencies
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.