Search Results for: influencers

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

Here are the three social media platforms you should focus on to improve B2B lead generation.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.