Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway.
The “guy’s guide” dubbed the “Man-ual” will be in supermarkets nationwide in November offering tongue-in-cheek entertainment tips and promotional offers. It includes special offers and recipes from partners Cabot Cheddar Cheese and Java-Log, such as Au Revoir Fondue made with Cabot Cheddar Cheese.
Points to note may be tips on toasting co-workers or how to avoid a fashion no-no at holiday parties. The guide will also feature easy-to-make holiday recipes on perforated recipe cards courtesy of cookbook author and TV cooking personality “Sam the Cooking Guy.”
VitroRobertson designed the manual and promotional materials.
Newcastle put out its first holiday guide in November 2007 called the “Holiday Survival Guide” also featuring recipes and humorous tips from Sam. That promotion rolled out in more than 5,000 grocery and liquor/beverage stores.
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