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What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
SAP has entered the ring with its own CDP offering that will be available globally next month.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
Three considerations for product marketers when devising content to attract online buyers.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.