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Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Companies should examine their martech stacks in order to determine potential cost savings.
How companies can use social platforms to communicate with customers during the pandemic.
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.