Infomercial Marketers Settle With FTC
The marketers of a purported herbal colon-cleansing program have agreed to settle Federal Trade Commission charges that they falsely claimed their program would cure cancer and other serious diseases.
Among other things, the settlements broadly ban them from involvement in future infomercials for any product, service, or program, except for infomercials for informational publications, and from advertising health-related products in the future in any medium, according to the FTC.
Under two stipulated final orders, 7 Day Marketing Inc., Paris DeAguero, Dieter Ammann and Laura DeAguero, are banned from any involvement in infomercials for any product, program or service and, regardless of the advertising medium, from representing that any product, program or service can cure, treat, or prevent any disease or provide health benefits, according to the FTC.
Defendant Paris DeAguero appeared as
