Extra, Extra

Posted on by Chief Marketer Staff

Advertising books often will suggest the top 10 or so rules for writing award-winning headlines. (We found four such lists on the Web in less than half an hour.) If only it were that simple.

Newsroom copy desks craft headlines that summarize the essence of the story that follows. They will select key words

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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