Tips to Measure 4 Social Networks
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
B2B Marketing
Creating ABM Synergy
Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.
Why Clean Marketing Data is Not Just for CIOs
Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.
Are you into Video Marketing? How and Why All B2B Marketers Should Be
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
5 Ways to Maximize Offline Engagement at Your Live Events
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
3 Reasons Targeted Data is Critical to ABM
Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.
The 2017 PROMO & B2B Top Shops Listings are Here!
Look no further for a top-notch agency. Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services.
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Download this complimentary buyer’s guide to learn how to maintaining a consistent, correct, and complete marketing database.
Catch ’em While They’re Hot—Seal the Deal with Video
Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.
Make Your Marketing Team a Revenue Center: 3 Tips
In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.
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