ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
Download this buyer’s guide of best practices to consider (and red flags to avoid!) while purchasing B2B contact data for net new leads.
Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.
