Software Marketer Engages Prospects
A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a
B2B Marketing
Mrs. Beasley’s Goes Corporate
Mrs. Beasley
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According
Training Firm Turns to E-mail, Webinars
Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells
Mailers Decry B-to-B List Shortage
The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists, a phenomenon
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