Buyer’s Guide: Best Practices for Purchasing Net New Leads
Download this buyer’s guide of best practices to consider (and red flags to avoid!) while purchasing B2B contact data for net new leads.
B2B Marketing
B2B Lead Gen Needs Improvement: Report
Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.
Peer Productivity Hacks to Take You Away!
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
Using the Buyer’s Journey to Evaluate Content Marketing Success
Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.
9 Reasons Other Companies’ Webinars Are Better Than Yours
What separates the webinar winners from losers? Companies who see significant return on their investment typically do these nine things.
SoMe Connect Case Study
Complete the Registration form to download the SoMe Connect Case Study.
3 Critical Steps to Identifying the Best ABM Target Accounts
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.
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