Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
Here are some ideas to put into practice to make a better business case for video.
To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.
A personal remembrance of copywriting legend Herschell Gordon Lewis, who has passed away at age 87.
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
