Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
CONSUMER-MARKETING | RETENTION
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
Brands on Fire in 2020
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
