Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
CONSUMER-MARKETING | RETENTION
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
