AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
How marketers can prepare for the demise of third-party cookies.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Click here to view the 2023 winners!