CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…
CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its…
CM Weekly February 9, 2020 Which Super Bowl ad was your favorite? We about lost it at the end of the Jeep commercial when Bill Murray and the groundhog misplace their vehicle. Who doesn't love a good groundhog in a knapsack? According to Unruly, we weren’t alone: Google, Cheetos, New York Life and Jeep ranked…
CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…
CM Weekly January 27, 2020 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
CM Weekly January 26, 2020 How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters…
CM Weekly January 19, 2020 What’s on the mind of most CMOs today? What isn't on the mind of most CMOs today? From data privacy to marketing technology to personalization to consumer trust to customer experience, today's marketing executives have no shortage of skills to master. We spoke with CMOs from Visa, Personal Capital, AKT…
