CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…
CM Weekly August 25, 2019 The U.S. Open is underway and that means brands are in the game. This weekend, Holiday Inn and Holiday Express will activate their official hotel sponsorship of Arthur Ashe Kids' Day at the U.S. Open. The activities are part of the largest marketing investment parent IHG Hotels & Resorts has committed…
CM Weekly August 18, 2019 Marketing has its ups and downs. Campaigns for Universal Pictures’ horror film “The Hunt” included a violent video that generated an onslaught of outrage. The film follows kidnapped conservatives being hunted for sport by billionaire liberals. Shortly after marketing was paused following mass shootings in Ohio and Texas, the film’s…
CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…
CM Weekly August 3, 2019 Are your family vacations idyllic, or more like the Griswold’s adventures? Ours are usually somewhere in between. Still, the risk of kids bickering and Wally World being closed for repairs doesn’t scare off the almost 100 million Americans who will embark on trips this year. We’ve got travel on the…
CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…
CM Weekly July 21, 2019 The heat is on across much of the U.S. this weekend. That makes it a perfect time to stay inside and catch up with the coolest stories that came across our desks this week. After one of its subsidiaries went through a very public bankruptcy last year, FirstEnergy needed to…
