CM Weekly April 21, 2024 We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion,…
CM Weekly April 14, 2024 “Your path isn't always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you've got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do…
CM Weekly April 7, 2024 When odor elimination product Poo~Pourri rebranded to the more odor-agnostic ~Pourri a few years ago, it by no means left its original brand identity behind. Because if it had, the copywriting team’s seemingly endless supply of poo-puns would be flushed down the toilet. (See what I mean? Even I couldn’t…
CM Weekly March 31, 2024 SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at the theme park through the eyes of a real family, while pointing to multiple “worlds” within…
CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…
CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…
CM Weekly March 10, 2024 Doing your taxes is a challenging exercise for many. So is marketing it to disinterested consumers. This tax season, H&R Block has focused on targeting Gen Z—many of whom are first-time filers—through entertainment. “It starts with a strategy around Gen Z. And then from there, we start to look at…
