Chief Marketer
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February 9, 2020

Which Super Bowl ad was your favorite?

We about lost it at the end of the Jeep commercial when Bill Murray and the groundhog misplace their vehicle. Who doesn't love a good groundhog in a knapsack? According to Unruly, we weren’t alone: Google, Cheetos, New York Life and Jeep ranked the most effective.

Google and groundhogs aside, there’s no substitute for face-to-face marketing when consumer engagement is your jam. We look at six branded experiences—from TikTok to Budweiser to P&G—on the ground at this year’s Super Bowl, as well as nine brand activations at the Sundance Film Festival.

CMOs increasingly rely on data and insights to inform their marketing strategies—and GoPro’s chief marketer is no exception. Learn how CMO Todd Ballard used customer segmentation and consumer insights to shift from brand marketing to user education.

Considering a brand relaunch? Read these tips first for help with setting clear goals, examining market research and determining the best rollout approach.

Lastly, for B2B sellers, check out four ways to better reach and retain buyers through improving the customer experience.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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Arm Treasure

Four Ways to Reach and Retain B2B Buyers

Tenets for B2B sellers to consider to more effectively support B2B buyers.
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TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV

From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.
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How GoPro CMO Used Data Insights to Drive Marketing Strategy

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Brand Relaunch This Year? Here are Six Tips to Consider

Follow these six tips to help meet your long-term goals for a brand relaunch.
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Nine Event Sponsorship Activations From the 2020 Sundance Film Festival

Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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read more about
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Data's Role in Next-Gen Customer Experience
Doctor Who, #MeToo and Changing Times
Smarter Ways to Track Marketing Attribution
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