CM Weekly May 31, 2020 Everyone and their grandmother is trying TikTok these days. My sister, for instance, recently answered the call. In her quest to remain productive and busy during quarantine, she asked her family to join her in a TikTok dance for Mother’s Day. It was new. And it was fun. Like millions…
CM Weekly May 24, 2020 “Now, more than ever, you can't think like a CMO. You've got to think like a human being.” –Andrea Brimmer, CMO, Ally Financial That sentiment inspired the financial services company to co-create a series with Katie Couric that spotlights the bright spots amid the COVID-19 pandemic, from a social-distanced…
CM Weekly May 17, 2020 Did you catch Ryan Reynolds’ mom in the Mint Mobile commercial? Thanks to production shutting down, she scored a cameo in her son’s zero-budget spot. Reynolds, the brand’s new owner as of November, calls on the “magic of slides” to replace what should have been an epic first commercial. (Well,…
CM Weekly May 10, 2020 We’ve got agility on the mind. Executives predicted at the Adobe Digital Summit last month that organizations will continue to adopt an agile marketing approach this year. Taking into account the current business climate, the trend seems almost certain. Marketers are adapting through rethinking creative within advertisements, developing campaigns more…
CM Weekly To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. May 3, 2020 We learned a new term this week: COVIDwashing. Sound like a bad thing? It is. The expression…
CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…
CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment. “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…
