CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
How brands in the the direct-to-consumer marketing space can move beyond social media.
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
Our top editorial programs and interviews with high-level marketers made the list.
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
Here are the winners of our inaugural Top Women in Marketing Awards.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
Five ways to build and support a collection of brand ambassadors.
Click here to view the 2023 winners!
