Channel | Social

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Brands are carving out a new, loftier position built for superfans: chief brand ambassador.

Five types of Instagram posts businesses can use to boost engagement.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.