Social
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Social
Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.
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Social
4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.
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Social
The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.
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Data & Analytics
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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Social
The C-level Social Media Gap
Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Data & Analytics
Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
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Social
5 Do’s and Don’ts For Social Media Training
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.
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Social
What’s Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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Social
Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
