Effective brand amplification doesn’t require large budgets—it thrives on creativity, strategic focus and integration. Here is how to extend your brand’s reach and stand out in today’s market.
We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
Three considerations to ensure success when an influencer or creator joins the team full-time.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features.
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
