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Tips for Formulating Social Media Marketing KPIs

Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers

Pinterest Unveils New Ecommerce Tools for Brands

Content Moderation Challenges Amid the War in Ukraine

Three Ways DTC Brands Can Diversify Spend Beyond Social Media

Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series

How Micro-Influencer Programs Will Evolve in 2022

Chief Marketer’s Most-Read Articles of 2021

Top Women in Marketing Winners Announced

Brands on Fire: Bombay Sapphire

Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability

Five Ways to Support and Build Brand Communities

Five Ways to Create Customer-Centric Posts on Social Media

Brands on Fire in 2021

Marketers on Fire: Popeyes CMO Bruno Cardinali

NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports

Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service

How Brands Are Showing Support for Juneteenth Holiday

Social Media Marketing: Five Types of Instagram Posts for SMBs

Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy

HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’

TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers

Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

Brands on Fire: Visible
Click here to to view the full list of the 2022 winners!