Social
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Agencies
Clients Don’t Trust Agencies When it Comes to Social
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
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Social
Instagram Reigns for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
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Social
The Market Basket Drama, One Year Later
A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.
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Social
Twitter Allows Unlimited Characters for Direct Messages
On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.
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Social
A Lesson in Pairing Influencers + Social Media Giveaways
Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.
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Social
Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.
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Social
4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.
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Social
The Biggest Misstep Even Dazzling Social Marketers Make
Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.
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Data & Analytics
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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Social
The C-level Social Media Gap
Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.
