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TikTok's Q2 Ad Spend Increases While Facebook and Instagram Slows

TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows

Posted on September 23, 2022 by Chief Marketer Staff

According to a study from ecommerce analytics tool provider Triple Whale, ad spend on TikTok in Q2 was up 53 percent from the previous quarter. Meanwhile, Facebook and Instagram’s ad spend slowed in comparison. An article in Multichannel Merchant explores TikTok’s recent success with younger, engaged audiences, plus additional statistics surrounding DTC purchasing behavior.

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