Building a Social Commerce Strategy Based on Fostering Customer Trust
Social commerce is growing rapidly, according to a new Accenture report—about three times as fast as ecommerce. But while this explosive growth opens up new marketing and sales opportunities for retail brands, it also ushers in a new set of challenges relating to brand reputation, customer experience and security. A piece in Multichannel Merchant looks at key considerations for developing a social commerce strategy that focuses on maintaining and building customer trust.
