How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion

Posted on by Chief Marketer Staff

For B2B social marketers, LinkedIn’s ability to target prospects based on professional interests and relationships makes it an attractive platform for lead gen and nurturing. But balancing engagement tactics with conversions can be tricky. Here are three tips for crafting messages that can increase your chances of resonating with target audiences, according to an article in PRNEWS.

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