ROI | Metrics
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Demand Gen
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.
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Digital
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
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Social
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
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Digital
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.
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MarTech
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising’s accelerated growth during the pandemic.
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Digital
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
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Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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MarTech
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Digital
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Companies should examine their martech stacks in order to determine potential cost savings.