Data Driven ROI
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Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Facts & Figures
Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
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MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team. -
Data & Analytics
LA Kings Turn to Modeling to Ice Churn
Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019. -
Data & Analytics
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.
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Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Data & Analytics
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.