Facts & Figures
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Acquisition
Marketer’s Misguided Disconnect with the LGBTQ Community
Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research. -
Demand Gen
The Importance of Diversity in Marketing Strategy
One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.
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Engagement
Wakanda Forever: Black Panther’s Lessons for Marketers
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
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Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
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Data & Analytics
C-Suite Puts Emphasis on Customer Experiences: IBM Report
Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.
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Digital
Amazon Makes a Move on B2B
The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.
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Facts & Figures
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.
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Data Driven ROI
A Successful B2B Launch is Anything But Fake News
In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.
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Facts & Figures
Q&A: Tina Wung on the Future of Martech & Media Investments
Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.