Facts & Figures
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MarTech
AI For Marketers—What You Need to Know NOW
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
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Data & Analytics
No One Wants Your John Hancock: Credit Card Issuers Sign Off on Signatures
Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.
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Social
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
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Agencies
Ten Questions to Ask Before You Hire a New B2B Agency
Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you? -
MarTech
Automation, Martech Experts in Demand: Salary Guide
In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.
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Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
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Technology
Using Blockchain to Build Connections with Consumers
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
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Events
B2B:Chicago Launches Debut Event
B2B:Chicago is getting ready for its first event, while the ANA’s Chicago B2B chapter gets ready to ramp up activities again.
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Digital
Are You Ready for the Changing B2B Customer?
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?