Events
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Engagement
Top 3 Mobile Strategies for Live Entertainment
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
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Engagement
Marketers Take On Growth in Club-Store Sales: Q&A
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
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Acquisition
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Direct Marketing | Print
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
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Data & Analytics
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.
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Engagement
Improve Online Events By Tracking Attendee Behavior
Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?
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Acquisition
Kellogg, Verizon use Gamification to Build Loyalty
Three ways gamification can benefit brands.
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Engagement
UGG VP Marketing on Tom Brady’s Impact on the Brand
Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.
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Engagement
One Hand Washes the Other
This is a nice story.
Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.
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Digital
Email, Search Help Drive Black Friday, Cyber Monday Spending
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.