Engagement
-
Engagement
6 Steps to Acquiring Better User Generated Content
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
-
Acquisition
In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference.
-
Acquisition
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.
-
Engagement
Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
-
Acquisition
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.
-
Digital
5 Reasons Marketers Must Start Curating Content Today
Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.
-
Data Driven ROI
Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index
This article examines the top brands in the coffee category and why their rank in Brand Key’s Customer Loyalty Index has shifted.
-
Engagement
Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.
-
Digital
The Changing Face of User Generated Content
Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC
-
Acquisition
Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.