Loyalty. Loyalty. Loyalty. It’s what every brand wants and works hard to achieve with consumers. In the world of coffee the battle continues. The coffee industry generates $18 billion within the U.S. so the fight for customers is fierce.
This article talks about the challenges of standing out in the coffee industry, and keeping consumers from jumping to energy drinks. It turns to Brand Keys and its 2015 Customer Loyalty Index, which looks at which coffee brands were best at engaging customers and why.
The pack has shuffled in interesting ways that are examined by the author. Two big brands missed the mark and after a three-year run at the top spot, two other top guns in the out-of-home coffee category tied.
Network
