Engage & Convert
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Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down. -
Agencies
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar?
Take some lessons from our Military personnel. -
Facts & Figures
Customer Experiences Need to Exceed Expectations: Gartner
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
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Acquisition
Domino’s Enters Esports with Other Heavy Hitters
Domino’s has signed on as a presenting partner of Gfinity, scoring
exclusivity within the quick service restaurant sector. -
Acquisition
BK Stunt Tackles Unfairness of Pink Tax
Using one of its restaurants as a back drop, Burger King filmed unsuspecting
female customers as they were charged more than men for the same box of fries. -
Acquisition
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers. -
Acquisition
Kristin Bell + Kids = Catchy Campaign for Old Navy
The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward! -
Acquisition
3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals
Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team. -
Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Acquisition
Interactive Statues—think Naked Biker—Sell Portland to the Masses
Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders.