Engage & Convert
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Email
3 Keys to Identifying Your Target Audience.
Understanding your target audience’s needs and delivering what they want is more important than ever for marketers.
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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Agencies
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
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Engage & Convert
Online Marketing for Millenials
Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.
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Data Driven ROI
What You Can Learn from Phone Calls
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?
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Digital
Expedia Markets Flights Based on ‘Happiness’ Index
“Happiness” isn’t a term many passengers use to describe their air travel experience.
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Engage & Convert
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
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Email
5 Things Marketers Can Learn from Fashion
Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.
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Acquisition
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Data Driven ROI
Engaging Financial Customers Through Digital
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
