Engage & Convert
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Acquisition
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
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Agencies
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative “Super Bowl” ad to show the Big Guys it’s got some power too.
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Acquisition
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.
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Acquisition
Successful Webinars Start with Content
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
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Agencies
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.
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Engage & Convert
A Lesson in Social Marketing from Hollywood
Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.
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Acquisition
How Brands Can Help Retailers Win the Local Fight
Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.
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Engage & Convert
Drive Engagement and Conversions With Video
2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.
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Engage & Convert
Is Your Refrigerator About to Email You? 2015 Marketing Predictions
2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.
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Engage & Convert
Bringing Conent, Social & SEO Together
Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.