Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts

Posted on by E. J. Schultz (Crain

Juicy Fruit
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If you like communicating through arm farts, then some of these new TV spots will be for you. In a (sometimes) sophomoric bid to reinvigorate the Juicy Fruit gum brand, parent Wrigleys and DDB Chicago have pulled together 15-second spots to get people chewing again on the fruity sticks. The spots make a return to TV after a 10-year hiatus.


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