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Consumer Marketing

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Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts

Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts

Posted on January 15, 2015 by E. J. Schultz (Crain

Juicy Fruit — Click to Watch the Video

If you like communicating through arm farts, then some of these new TV spots will be for you. In a (sometimes) sophomoric bid to reinvigorate the Juicy Fruit gum brand, parent Wrigleys and DDB Chicago have pulled together 15-second spots to get people chewing again on the fruity sticks. The spots make a return to TV after a 10-year hiatus.

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