Agencies
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Demand Gen
How Blink Fitness Engaged its Membership During the Pandemic
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
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Demand Gen
Tazo Tea’s ‘Tree Corp’ Initiative Creates Green Spaces for BIPOC Communities
Inside Tazo Tea’s climate justice cause-marketing campaign designed to enhance “tree equity” for BIPOC communities.
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Demand Gen
Brands on Fire: Cisco
A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
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Digital
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
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Digital
Marketers on Fire: Twitch CMO Doug Scott
We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.
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Demand Gen
Lexus Unveils a Concept Car Designed by the Twitch Community
We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.
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Data & Analytics
Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
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Demand Gen
The Rise in Email Newsletters During the Pandemic: How Brands Are Engaging Audiences
AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
