California Dreaming

Posted on by Chief Marketer Staff

CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government.

A harsh new opt-in measure was approved in an 8-2 vote last month by the state Assembly Banking and Finance Committee. And it seems to have a good shot at full passage.

Senate Bill 773 requires that financial institutions get a consumer’s permission before sharing his data with third parties. The Gramm-Leach Bliley financial modernization act passed by Congress in 1999 demands only that the consumer be given a chance to opt out.

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