Chief Marketer Staff

• Steve Case Talks of Spinning Off AOL

  Steve Case, chairman AOL Time Warner Inc., and co-founder of America Online, has discussed spinning off the Internet division but analysts said such a

• Letters to the Editor

  Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,

• Mail Stream: A Report on Incoming Direct Mail

  Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a “Membership Kit,” a package typically

• Digital

  Working With Search Engine Optimizers

  Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

• Online Holiday Sales Expected to Beat Growth Rate of Retail Sales

  Despite and economic slowdown Internet sales this holiday season are expected to continue to grow, capturing new customers and a larger slice of the total

• FTC Settles Charges Over Internet Claims for Cancer Cures

  An Internet entrepreneur marketing cancer cures over the Internet has settled charges with the Federal Trade Commission that the claims for cures were

• International Mailings to Rise: Deutsche Post

  Direct marketers mailing internationally have raised mail volume this year and are planning for increases over the next two years, according to an informal

• Europe Becomes Large Online Holiday Market

  Europe will become the No. 1 region for worldwide online sales in the fourth quarter, Worldwide online holiday sales in 2002 are projected to total $38.2

• CoolSavings Launches Coupon Network

  CoolSavings Inc. is launching an Internet distribution network for coupons and samples from CPG manufacturers, retailers and restaurants. CoolSavings

• Ad-Free Search Engine Debuts

  A new portal and search engine, MyWay.com, went live today. The site will have no banners or pop-up advertisements.