Chief Marketer Staff

• Insight Posts Sales and Margin Increases

  Computer marketer Insight Enterprises Inc. reported third quarter net sales of $729.6 million, a 15% decline compared with the same period last year.

• Agencies

  VW and W Hotels Partner to Promote Phaeton

  Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

• Privacy Advocates Take to the Sky

  A privacy watchdog group hired a skywriter to scrawl part of Citigroup CEO Charles Prince’s Social Security number in the sky over New York City last

• Este Lauder to Sell Cosmetics in Kohl’s

  Este Lauder Cos., Inc. plans to open cosmetics departments in Kohl’s Corp. stores. The move positions the cosmetics company in a faster growing, less

• Omnicom Revenues up 15%

  Omnicom Group reported worldwide revenues rose 15% for third-quarter 2003 to $2 billion. U.S. revenue was up 12% for the quarter to $1.8 billion, and

• Letters to the Editor

  Re: Letters to the Editor, Oct. 30, 2003 Mr. Kudalis misses the point in his letter to the editor. Those people making nine to twelve purchases a year

• List and Database News

  Catalogs.com Mal Dunn Associates Inc. has been named manager of the Catalogs.com list. The file includes the pre-qualified names of 411,754 consumers

• Procter & Gamble Sales Jump

  Procter & Gamble reported first-quarter sales increased 13% to $12.2 billion compared to $10.8 billion one year ago. Sales increases were seen in all

• Cadbury to Cut 10% of Work Force

  Cadbury Schweppes PLC plans to cut 10% of its 55,000 global work force over the next four years in a cost-cutting measure. The world’s third largest soft-drink

• News Briefs

  FRANKEL: Chicago, has promoted Brendan Nash and John Menefee to creative directors. Nash will be responsible for inception and execution of creative concepts