VW and W Hotels Partner to Promote Phaeton

Posted on by Chief Marketer Staff

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW.

The promotion, Get Behind the Wheel, began Monday and runs through Feb. 5 at W Hotel properties in New York, Los Angeles, Chicago and San Francisco.

The interior of the luxury cars, priced at around $70,000, are customized to reflect the W experience.

A number of special events will be held in partnership with print advertisers including an invitation-only book signing with contributing New Yorker humorist, Andy Borowitz, an event with Gourmet Magazine’s Gourmet Institute and Esquire’s Best and the Brightest Awards Night.

In addition to events and prints ads, direct mail, VW-owner customer publishing communications and in-room promos support.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!