Chief Marketer Staff

• Lowe Plus Draft Form Draft Brazil

  Lowe& Partners Worldwide and Draft Inc. are re-branding Lowe TTL in Sao Paulo as Draft Brazil. With this Brazil operation, Draft has 29 offices in 23

• Pitney Bowes Announces Reorg

  Pitney Bowes Inc. has re-organized its structure and formed two internal businesses, the Global Mailstream Solutions and the Enterprise Solutions. Global

• Chrysler Revamps Marketing Jobs

  Chrysler Group reorganized its global sales, marketing and service division as it preps for nine product launches next year and 25 launches by 2007. Chrysler

• College Mobile Marketing to Hit $39 Million in 2004

  Marketers will spend $39 million next year on mobile tours to college campuses, up 15% from $34 million, projects IEG Inc. The sponsorship consultancy

• FAO Files for Chapter 11 Again

  (Catalog Age) For the second time this year, toy marketer FAO is filing for Chapter 11 bankruptcy protection. The parent company of FAO Schwarz, The Right

• Coke in, Pepsi out at Subway

  Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi. The

• Agencies

  DRTV Ripe for Harry and David

  Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on

• Agencies

  Hey, Coach How’m I Doin’?

  It takes good players to make a winning football team: reliable quarterbacks, sure-handed receivers, quick defensive players and steady kickers. But some

• Agencies

  A Challenge Mailers Shouldn’t Refuse

  There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

• Agencies

  Sites Pony Up for an Optimization Test

  Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them. A site called