Chrysler Group reorganized its global sales, marketing and service division as it preps for nine product launches next year and 25 launches by 2007.
Chrysler combines marketing responsibilities for Chrysler and Jeep under Jeff Bell, who becomes VP-Chrysler/Jeep marketing. He had been VP-Jeep marketing; Bell adds the duties of VP-Chrysler marketing Tom Marinelli, who retires at yearend for personal reasons.
Auburn Hills, MI-based Chrysler combines Jeep and Chrysler oversight to foster “a seamless interface between the brands, while maintaining individual brand identities, with separate and distinct product planning organizations,” said George Murphy, senior VP-global marketing, in a statement.
Mark Norman becomes chairman and president of DaimlerChrysler Canada; he had been VP-sales and marketing operations. Norman replaces Ed Brust, who retires at yearend.
Also, Christine MacKenzie takes the new post of VP-corporate research and reporting as Chrysler centralizes research functions, including sales reporting and analysis of customer dealership surveys. MacKenzie had been VP-dealer operations; Mike Manley replaces her in that role. Julie Roehm becomes the director of marketing communications for Chrysler, Jeep and Dodge brands; she had been the director of Dodge brand communications. All changes take effect Jan. 1, 2004.
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