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Consumer Marketing

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Coke in, Pepsi out at Subway

Coke in, Pepsi out at Subway

Posted on December 2, 2003 by Chief Marketer Staff

Subway Restaurants have selected Coca-Cola to be the exclusive supplier of fountain drinks to its restaurants, ending its 15-year deal with Pepsi.

The new deal with Coca-Cola begins in 2005 and puts Coke fountain drinks in Subway’s 20,000 restaurants around the world. Pepsi had been the primary provider since 1988, although about 15% of the restaurants had been supplied by Coca-Cola, according to news reports.

Financial terms of the deal were not disclosed.

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